INTENTIONAL AESTHETIC. VISUAL VIBES. BRAND ALCHEMY.
Guiding couples & singles to create thriving relationships
LEO BLANKE
By Emily Hazel of The FEMPIRE Formula™
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Header font
Freight Display Pro Italic
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Special Character
Citadel
Style: High-End, Classic, Old Money Luxury. Only to be used as one letter or one word.
BUTTONS
BRAND FONTS
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Body/Paragraph font
Montserrat Sans
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Dare to step into the velvet temple of a love that sets your soul on fire.
Here - Leo beckons couples and singles into their hearts, bodies and desires, to walk a new path — one that centers Love above past patterning, trauma and what keeps us separate and disconnected.
With the archetypal expression of water and earth via imagery, texture and animation that will be used throughout the site, there is flow AND stability here, much like the sensation experienced after working with Leo in any form. She teaches how to root down into the body and source security and safety, while reclaiming the fluidity and freedom of chemistry, attraction and Eros.
The site design is intentionally simple and optimised for intuitive use for even the most stressed, hopeless or hesitant viewer to secure their experience with Leo’s offers.
There is also an allure of mystery, conveyed through the depth of the colour palette and brand photos, as the straightforwardness of copy and design does not over explain, but stands with confidence and conviction in the high quality of service, value and transformation it provides.
VISUAL MOOD + IMAGERY INSPIRATION
COLOR PALETTE
Colour psychology & associations
The curated colour palette is intended to project intimacy, connection and a timeless, classic-love-from-the-movies appeal. The monochromatic foundation conveys a sense of understated sophistication.
The use of Gold (especially in gradient format using custom coding) wraps the website in warm honey silk, inspiring feelings of abundance and luxury while reinforcing comfort, safety and a sense of being held.
The palette of deep, bold and bright reds represent passion, energy, and love. These are carefully chosen to mirror our emotional associations with romance, and to motivate (red is the colour of Mars, the action-taker, which also nods to the Capricorn Mercury placement of this brand!) couples to take a bold action while they are interacting with Leo.
These reds are also robust and rooted, reminiscent of earth and richness, the blood of woman, a return to cyclical wisdom and primal instincts, much like the mysterious Scorpio-essence of this brand.
Learn how to create secure, meaningful relationships and gain life-changing tools for healthy, conscious relating.
HERE TO EMPOWER YOU TO CREATE THE RELATIONSHIPS YOU DESIRE AND DESERVE
Immersive events, workshops & mentorship for singles and couples to create the relationship you’ve always craved
BRAND ASTROLOGY
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Ambition. Legacy. Progress. Boss/CEO energy. Building. Purpose. Discipline. Resilience. Endurance. Empire. Success.
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Alchemist. Shaman. Transformation. Alchemy. Sex. Intense. Magnetic. Dark. Underworld. Deep. Hypnotic.
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Structure. Time. Habits. Organization. Routine. Ritual. Maintenance of Body + Space. Schedules. Seeking Balance.
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Communication. Connection. Interaction Engagement. Networking. Social Media. Broadcast.
MERCURY CODES
Your COMMUNICATION placement
Ruler of communication
Articulation
How you share yourself
Speaking
Copywriting
Mindset + perception
Learning style
The Mercury placement gives us valuable information about how you are already wired to express and communicate, and the most align way to share your unique message. These are your gifts of communication and articulation, so that your dream clients can really receive you.
Leverage this code in your content creation for your aligned audience to resonate with you and disrupt any outdated paradigm marketing + sales tactics that don't feel good for you
VENUS AESTHETIC
Your MAGNETISM placement
Where you’re charmed or lucky
Most ease in manifesting
How you connect with others
Attraction + desire
Beauty + aesthetic
Ease in sales
Receptivity
Your Venus reveals where and how you are most magnetic, and your most exalted state of attraction. This speaks to the environments and energies that align you to your receptive mode and what people love to pay you for.
Working with your Venus brand code increases magnetism, so it is what we focus on most for visual identity, aesthetic and "vibe" to exude.
Brand Tone & Voice
Empathetic yet Empowering: Warm and compassionate, creating a safe space for vulnerability while encouraging clients to take ownership of their growth and transformation.
Ambitious & Purpose-driven: Reflects CEO energy, blending nurturing guidance with a clear focus on progress, discipline, and long-term success in relationships.
Bold & Authoritative: Speaks with confidence and authority, motivating couples to approach their relationships with resilience, endurance, and a sense of legacy-building.
Inspiring & Action-oriented: Encourages intentional effort, framing the journey to deeper intimacy and connection as a purposeful, goal-driven endeavor that leads to lasting fulfillment.
Brand Goals
BRAND VALUES
AUTHENTICITY • Self Expression • Empathy • GROWTH • Intimacy • Commitment
BRAND PURPOSE
To empower couples to build deeper emotional connections, foster better communication, and reignite intimacy within their relationships.
VISION
Leo envisions a world where couples prioritize their emotional well-being and communication, breaking down barriers to love and intimacy. By investing in their relationship with the right strategies and support, couples are promised the opportunity to reignite passion, foster lasting change, and achieve a partnership where both individuals feel seen, heard, and valued.
MISSION
Through personalized events, mentorship, and private retreats, Leo’s mission is to create a safe, compassionate space for couples to grow together, rebuild trust, and transform their relationships into lasting, fulfilling partnerships.
TARGET AUDIENCE
Couples and individuals seeking to enhance their emotional connection, improve communication, and reignite intimacy within their relationships. They are struggling with emotional disconnection, feeling distant from each other due to busy lives or stress, and face challenges with communication, a decline in intimacy, balancing personal and relationship goals, and finding time for each other amid daily responsibilities. They who value personal growth and are committed to investing in their partnership.
WEBSITE MAIN GOAL
Purchase one of Leo’s digital offers
Sign up to event
Hire Leo for personal mentorship
BRAND PROMISE
To provide a safe, supportive environment where couples can explore their challenges, rebuild trust, and grow together and ultimately — that transformation is possible and that every couple can create the relationship they truly desire and deserve.
